Referrals Cash

Welcome to my site, ReferralsCash.com. You will find many useful articles here which give you a better understanding on what is a referral, tips to getting referrals, improving your referral sales, and other business enhancing tip. On this topic of referral, much has been written (and I mean thousands of pages), but still, not many people grasp the concept. It's even harder to put into practice. Yes, it is no secret that  referrals are the most effective way to grow your business, and we know that excellent service is a great place to start. But asking for a referral can raise the heckles for most people because of the fear of rejection and turning off an existing client. Assuming you have psyched yourself up and ASKED all your clients for referrals...you waited patiently for weeks, unfortunately, no referrals appear. How come??

First, many businesses often forget to put themselves in the shoes of the consumers. Why on earth should I give you a referral? Yes, I know it's important to you, but why is it important to me?


Second, I have more to lose if I refer a friend to you. What if you mess up, in which case, I lose the trust of my friend. Or you might somehow do something that, through no fault of your own, disappoints. If I recommend you as a real estate agent and my friend bought a house with outstanding obligations and a leaking rook, ... shucks, it is awkward facing my friend in future, while you get to keep your fat commission.


And third, the act of recommending you isn't easy. Have I gained some monetary benefits along the way?


Given the no-win nature of most referrals, business owners  need to reset their expectations and consider a few issues:

1. Make it easy for someone to bring up what you do (by changing the nature of the service or product).
2. Give your best customers something of real value to offer to their friends (a secret menu, a significant gift certificate). Once you do that, not giving that gift to a friend feels selfish.
3. Paying me to refer you rarely works, because you're not just asking for a minute of my time, you're asking me to put my credibility on the line.
4. Understand that low-risk referrals happen more often than high-risk ones, and either figure out how to become a low-risk referral or embrace the fact that you have to be truly amazing in order to earn one.
5. Be worthy. Not just in the work you do, but in your status in the marketplace. I'm far more likely to refer someone with a back story, someone who's an underdog, or relatively unknown. That's why saying "thank you" in deeds (not so much in words) goes such a long way.

Ok, this is just an introduction and there are more tips here than you can absorb. Just read on, but before you click away, take a short break and enjoy this humorous video on getting referrals.

VIDEO How To Get Referral?  Learn some practical tips of getting referrals from this guy. Just for laughs.  .