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To those who say getting a referral depends on luck, being in the right place at the right time, I say that is a load of bullsh*t. It also has less to do with who you know. Knowing Donald Trump may be prestigious but that alone is not enough to get you a steady stream of referrals. So what differentiates a good referral business from another? Referral marketing is not selling. Referral marketing requires you to share referrals, ideas, information and support. Referral marketing is about gaining trust, rapport and creating incentives for your referral partners so that a mutually beneficial partnership is fostered.
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Referral
marketing also entails educating and training
your referral partners about your target market.
To put it simply, a target market is a group of
people interested in your products, large enough to be worth your time,
yet small enough and interrelated enough for your reputation to precede
you when you arrive.
When you know what referral marketing is, you will have partnerships with people who can get you to your perfect client. Your referral partners will get you what you want more quickly and with less effort and you will come pre-approved.
Imagine what would happen to your business if you were to master this referral marketing strategy?